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  • English
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  • العربية

Gaming

Gaming: Elevating the
Digital Play Experience

The gaming industry has undergone a remarkable transformation over the past few decades, driven by technological advancements in both hardware and software. These innovations have enabled the processing of enriched-content graphics at lightning speeds and, coupled with increased bandwidth and internet speeds, have made high-resolution online multiplayer games a reality.

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Harnessing Big Data for Game Development and Marketing
Harnessing Big Data
for Game Development and Marketing
In today’s gaming world, Big Data plays a crucial role. Game developers leverage the vast influx of real-time data to make informed decisions that enhance game development and business strategies, ultimately creating superior gaming experiences. By segmenting gamers, marketing teams can target their audiences more effectively.
Player profiles generated from gaming platforms are invaluable for advertising new games and products directly to users. This data-driven approach allows game developers and publishers to gain deep insights into gamer behavior and preferences. Analyzing user actions and interactions across multiple data dimensions leads to optimized game design, resulting in more immersive and engaging experiences.
Monetizing Big Data Insights
Depending on the objective, Big Data insights can be monetized by providing the right incentives at the right time. This strategy can increase game playtime or help gamers progress to the next level or upgrade. In-game purchases, whether cosmetic, skill-boosting, or time-saving, are significantly influenced by these insights. Additional Big Data use cases include:
• Daily Metrics
• Game Balance and Player Population Metrics
• A/B Testing
• Marketing Optimization
• Bot Detection
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Enhancing the Gamer Experience

Big Data analytics taps into generated log files to determine the appropriate game difficulty level, ensuring it is challenging yet enjoyable. This tailored approach enhances the gaming experience as players can act quickly based on their evolving skill levels.
Using an event-collection platform, game developers can gain necessary insights to provide online benefits that boost the gaming experience. This leads to increased game popularity, a larger audience, and more in-game purchases.
As gamers interact in-game and share their experiences on social media, Smart Feedback Analytics can provide additional insights to developers and help marketing teams manage gamer communities effectively.
Monitoring the Gaming Ecosystem

Monitoring the
Gaming Ecosystem

With millions of concurrent users across different cloud regions, game developers must ensure minimal in-game lag, system errors, or game crashes. Big Data analytics monitors gaming data, network performance, and data storage, providing performance visibility to developers. This helps quickly identify and isolate issues, whether during Beta testing or when a new patch is released, and make real-time adjustments.

Oredata: Your Partner in Gaming Excellence

Oredata offers comprehensive solutions to help your gaming business balance, test, and monetize your games using our event-collection platform. Whether your model is F2P or P2P, we ingest data in real-time to generate timely insights and suggest actions based on gamer behavior. Additionally, our social-media Smart Feedback Analytics collects feedback to understand gamer opinions about your latest releases, developments, or upgrades.
Ready to take your gaming business to the next level? Contact us today to discover how Oredata can support your journey towards delivering exceptional gaming experiences.

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