Data refers to all of the customer information, statistics, or relevant business information that your company acquires over the years. Big data is often so vast that it can’t be analyzed manually, and instead, companies need to rely on computational processes for leveraging and making sense of big data.
Big data is undeniably useful to your marketing strategy. Of the hundreds of areas big data and analytics will revolutionize marketing and sales, the following is an overview of those that are delivering results today. Increasing the quality of sales leads, improving the quality of sales lead data, improving prospecting list accuracy, territory planning, win rates and decision maker engagement strategies are all areas where big data is making a contribution to sales today.
Big data and predictive analytics technologies represent the opportunity to turn the table on the house. In other words, sales and marketing can finally become more about math than magic.